I’ve been seeing a lot of commercials lately about back to school clothing. On one hand it just makes me sad that summer is almost over. On the other hand it makes me think of how many consumers are shopping at home these days.
Over the last few years I’ve stepped my online shopping. It’s mainly out of convenience I don’t have to worry about finding time to plan out everything I need to get after work, spend hours shopping and then worry that I didn’t put a good meal on the table. I can go online and either shop by store or just type in what I’m looking for and find a plethora of results I can compare for price and quality.
Online stores offer a number of benefits. Convenience is obviously at the top, but you also have a larger range of size and color available to you. Many stores even offer free shipping or discounted shipping based on the purchase amount. The biggest drawback is you have to wait for you item, but for the right price you can have it there in a day or two. At times I’d rather pay $5.00 in shipping than waste gas that is always so expensive anymore.
All this is made even easier since you can access mobile shopping on your computer, tablet or smartphone. Consumers almost always have access to any store they’d like. Many stores have their own apps which make it even easier to shop easily and link you with their website for easy payment. It can be a problem for companies who do not provide an easy to your mobile site for their company, often resulting in customers going to the competition who probably has an easy to use site.
Many people are still using mobile devices to search for, review and compare products. Research by the DBB Lifestyle Study has learned that more men are using mobile shopping, mainly due to the fact that they are more interested in getting the job done, where women view it as a more pleasurable experience. I think many women see casually shopping as a pleasurable experience. Back to School shopping isn’t always pleasurable it’s a chore.
I think many women also are more wary of the security risks with mobile shopping. Many companies are working to create a unified paying experience where consumers can easily input their constant information as well as securely transmit your payment without worrying about identity theft. Until a company can create a seamless user experience, bring a majority of businesses on the platform, and ensure security, consumers will continue doing what they have been doing.