How to Reach Moms

Moms are the main source to target for most products. They spend a lot of money and make most of the purchases for their homes. And they get a lot of their information and research products on the internet.
A marketing poll conducted by Experiena Marketing Services found that in 2012, more than 2/3 of working and stay-at-home moms felt the internet has changed how they shop. As discussed in one of my previous blogs “Make Back to School Shopping Fun” the internet mobile-shopping-moms-is one of the most essential tools a company can use because the majority of all consumers visit company sites and social media for information. However, that’s not the only way to reach a mom.
Regardless if she is a stay-at-home mom or a working mom they are on the go and they live by their smarthphones. That means a lot are using their phones and apps to research these products they are considering purchasing. Shopping mothers are a $2.25 trillion dollar industry so companies would be smart to pursue them in the manner they prefer.
They have the sites they prefer. That could be daily deal sites (moms use these 14% more than other adults) or social media. Studies shows 46% used Facebook to find product information and 45% used Pintrest. Many women also use social media to see what products their friends like and they often make similar purchases and they are accessing all these sites through mobile phones.
Marketers need to really pay attention to how they are targeting these women. They are turned off by advertising that depicts them in the traditional “mother” roles. Today’s mom’s are anything but typical or traditional. They are having children at older ages, almost half are unmarried and they are more educated. So the advertising can’t pigeon whole these women or they will turn to other brands.
They aren’t sitting at home combing the newspaper for upcoming shopping deals. They like getting emails and texts about deals because then they don’t have to search too hard. Remember, they’re busy they need the information right there at their fingertips. With Back to School shopping just around the corner they will be looking to their phones for even more of those deals so they can find the best products without breaking the bank.

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